When a car is driving behind you, there’s a great opportunity for signage. You have a captive audience to pitch your business to, so why not take advantage of that?
Signage on the side of a vehicle is great, as there’s a large area to utilise, however the rear of a car doesn’t get as much attention. However, think about how many times you’re driving next to a car and writing down the phone number or website of the business being advertised – it doesn’t happen, right?
When a car is in front of you at a set of lights, for example, you’re forced to look at it. And signwriting on a tailgate is an excellent way of getting your message across in that time.
The rules are simple – keep it simple. Say what you do, put a contact point on there (phone number, website or email) and your logo. If you want to list your services, only use a maximum of three bullet points or less. Stay clutter free and your message stays readable.
Here at Perth Graphics Centre we can offer a design service to walk you through how best to display your information on the tailgate. And with either vinyl cut lettering directly to the tailgate or a metal panel affixed to the tailgate, there are options for how you want it to be finished.
Click on our contact page at the top right of this page to get in touch with us, and find out how tailgate signage can work for you.